Media Director

Mehaik Dammanwalla’s 13-year career is highlighted by her success in senior marketing roles at notable media giants including Hulu, HBO Max, and Spotify. With over 13 years of media industry expertise, her focus has been on cultivating strategic partnerships, executing audience-engaging marketing strategies, and spearheading innovative product management initiatives. She has a proven track record of effectively leading diverse teams through early-stage product launches, imaginative go-to-market campaigns, and overseeing largescale national and global media programs. She has a knack for rejuvenating established brands and elevating engagement levels to drive sustained growth. During her tenure at Hulu, she pioneered initiatives aimed at enhancing engagement and increasing subscriptions through multiple platforms. Subsequently, she played a pivotal role in the successful launch of HBO Max where she led the growth marketing team and grassroots marketing efforts. Most recently, she served on the global content team at Spotify to leverage the platform’s creators to drive engagement for advertising partners. At Change Change, Mehaik oversees communications strategy and integrated media plans to incorporate paid, owned, and earned channel approaches.

Email Me